No.5 Mental Refresher

red dot : best of the best
red dot award: design concept 2008

company:

LG Electronics (Korea)

design:

Cho Sungioo Kim Sung Joo

Changes in the body rhythms and moods of drivers are significant contributors to unsafe driving. No. 5 stimulates the senses with coordinated sprays of cologne.

These days, a surprising number of vehicle accidents are caused by abrupt changes of body rhythms – anger, fatigue or stress. Fortunately, such symptoms could be prevented or controlled through stimulating the auditory, olfactory and visual senses. No.5 is a device that sprays cologne at times when a driver would benefit from sensory stimulation. The driver’s condition is measured by a wristlet that assesses symptoms of the nervous system. For example through the driver’s heartbeat, where at 60 beats per minute, the driver is sleepy, or at 140 beats per minute, the driver is angry. In these different situations, No. 5 is programmed to spray a suitable scent to wake or calm the driver.

The wristlet interacts with the No.5 device via bluetooth technology. Tiredness, stress and rage are the most common conditions that cause risk for drivers. For instance, drivers tend to feel bored and sleepy when driving under 40 km/h in repetitive conditions. In such an instance, No.5 brings stimulation.