Rosella

red dot
red dot award: design concept 2008

design:

Jo Hee Hyoung

Rosella, an umbrella that assumes the form of a rose when it is folded, has been designed to bring an extra touch of interest to the ordinary umbrella.

Design is not always about creating something
entirely new, but rather, it can be about bringing out the possibilities within existing models and objects. Sometimes, the “new” is much closer than you think. You might not have noticed it because you did not see the
possibilities. Rosella is an ordinary umbrella with three circles and printed patterns. When it is folded after use, Rosella resembles a dewy rose. The intention of Rosella is simply to bring cheer on a rainy day.